Human beings have used packaging since time immemorial. The first example of packaging was the use of large leaves while glass was first used in 1500 B.C. in Egypt. You’ll be surprised to know that the first recorded use of paper for packaging was in 1035, and that too was in Egypt. The paper packaging trend came to America in 1690.
Fast forward to the 21st century, packaging is now a huge global industry with a worth of 900 billion US dollars in 2022. The industry is growing, so are the number of businesses and types of packaging. One particular and innovative packaging type that has seen remarkable growth in the last decade is auto lock boxes.
These boxes, when customized as per a particular design, are known as custom printed auto lock boxes. They have different benefits, like a better visual appeal, branding power, and customer retention. However, to reap these benefits, brands must know how to design effective custom auto lock boxes. This guide explains how to craft highly relevant auto lock boxes. Let’s go and help you revamp your packaging!
7 Expert Tips to Create Sales-Driving Auto Lock Boxes
1. Target Market Analysis
Pick any big brand and ask them about how they proceed with anything that has a direct relationship with their buyers. The first thing you will find on their list is target market research. It is the backbone of different business processes like product launch, marketing, and packaging.
How does target market research play an important role in designing packaging? Let us explain. Target audience analysis finds the age, gender, race, and buying preferences of the shoppers. If all these factors are incorporated into the boxes’ design, they appear like personalized auto lock boxes, the buyers will feel a connection with the box and check out your product.
2. Branding Elements
With the freedom of customization comes the opportunity for brands to use the space on these boxes as a branding platform. Printing your brand’s name and logo, along with a marketing message or tagline, can do wonders for retaining customers. These features help put your brand’s name in the buyers’ minds, and they will buy from you again if they are satisfied with the product quality. This line is enough to explain that a great auto lock box design and product quality go hand-in-hand for boosting sales.
3. Artwork and Graphics
Another area where target market research can help you design impeccable custom auto lock boxes is the artwork and graphics. For example, if you are selling an item for youth, going for playful and attractive graphics is a great idea. Similarly, a minimalistic or sober design can do the trick for products marketed towards senior buyers. For kids, cartoon characters and vibrant colors can create the magic.
4. Fonts and Colors
Along with the artwork and graphics, the fonts, colors, and shades you use impact the overall appeal of the box. Different studies conducted in this domain reveal that each color has a different impact on buyers’ psychology. For example, red creates a sense of passion and energy, yellow denotes happiness and hope, blue is for calmness and trust, purple gives a luxury feel, and white and black signify a pure and powerful touch, respectively.
5. Interactive Factors
One way brands can make their boxes stand out is by using different innovative features. The most commonly used feature in this domain is a window cut. It lets buyers examine the product in real time. This helps build trust among the buyers, and they believe that your brand is not shy about showing the actual product before a purchase.
6. Information
Knowledge is power, and information on the box is a brand’s way to educate buyers and give them the power to make the right decision. Brands can go for different types of information depending on the product they are selling. For example, for medicines, data like production and expiration dates, dosage instructions, and possible side effects is suggested.
One in-vogue way to interact with buyers and keep them engaged is to print a VR code on the box. These codes, when scanned, take shoppers to a brand’s website, social media handles, or YouTube channel. Here, you can provide all the relevant data about your product. Some brands opt for AR codes to deliver an enhanced experience.
7. Box’s Material and Finishing
Custom auto lock boxes can be made from three different types of materials, such as cardboard, corrugated or Kraft stock. Each of these has some pros and cons over the others. For example, cardboard is cheap but doesn’t have too much weight strength; corrugated can handle heavyweight items but comes at a higher cost than cardboard. On the other hand, Kraft is eco-friendly, but it is costly than the other two.
The other aspect is the finishing method you select. There are various techniques like embossing, debossing, UV spotting, matte, and gloss. Each brings a unique look to the box.
Which Products Brands Can Sell in Auto Lock Boxes?
There is no limit when it comes to products that can be sold in custom auto lock boxes. These boxes are commonly used for tech gadgets and electronic items. These things require maximum protection from external elements, and auto lock boxes can provide this.
Similarly, cosmetic and beauty products find a perfect home in auto lock boxes. The pharma industry is also a big buyer of these boxes. Moreover, these boxes are also best for food and beverage items.
Large-size auto lock boxes are an ideal fit for clothing items and fashion accessories.
Auto lock boxes are glued at the bottom, so they are best for holding and protecting heavy items as well. So, you see, the possibilities are endless. It all depends on a brand’s preferences and how they want to use auto lock packaging boxes.
The Concluding Remarks: Where to Buy the Best Custom Auto Lock Boxes in the US?
We have explained the design and usability parts for our readers. The next two things that come to mind are order quantity and where to get these boxes from.
The order quantity depends on your sales volume. If you are a big brand with a high sales volume, going for wholesale auto lock boxes is a pragmatic approach. For brands that are testing a product or don’t have too many sales, buying custom auto lock boxes in small numbers is the right way. In this way, they can avoid wasting their resources.
As far as where to buy these boxes is concerned, there are 2-3 different options. You can find buyers at online marketplaces like Amazon and Alibaba. Then there are printing companies and packaging manufacturers. If you don’t want to waste time looking for a well-reputed packaging supplier, contact CPP Boxes. Custom printed boxes is one of the best packaging providers in the US and offer discounted rates along with free shipping, design support, and a quick turnaround time.
